Wimbledon Viewership Falls 37% for Mens Championship

ESPN still nets second-largest tennis audience for Murray's historic win with 2.46M viewers

ESPN's coverage Sunday morning of Andy Murray's historic win at Wimbledon drew an average 2.46 million viewers, according to Nielsen.

While that was ESPN's second-largest tennis audience, it was down 37% from last year's record audience of 3.93 million that saw Roger Federer defeat Murray in four sets.

The match, which ran from 9 a.m.-12:30 p.m., featured Murray becoming the first U.K.-born player to win the title at the All England Club in 77 years. It drew a 0.7 fast national U.S. rating, peaking with a 2.8 during the final 30 minutes.

In addition, Saturday's telecast of the Ladies' Championship - which saw Marion Bartoli win her first major title -- and the Gentlemen's Doubles Championship - Bob and Mike Bryan winning their 15th major and third in a row -- drew a 0.9 U.S. rating for the five-hour telecast and an average audience of 1.3 million viewers, the fifth best mark for that window in ESPN tennis history. The Ladies' tournament saw many high-profile stars like Serena Williams and Maria Sharipova bow out in the early rounds.

ESPN is in the second year if a 12-year agreement for the exclusive live U.S. television rights for the tournament.