'When Calls the Heart' Tops Cable Movies for Week

By Jessika Walsten
( Broadcasting & Cable )
published

Hallmark Channel's When Calls the Heart headed the cable movie pack on Saturday, scoring the highest ad-supported cable ratings for a movie during the week and the day.

The two-hour movie pilot debuted on Oct. 19 to a 1.7 household rating, putting the series second overall, and 3.2 million viewers.

The series, which is based on Janette Oke's Canadian West novels, is Hallmark's second original scripted program following Debbie Macomber's Cedar Cove.

When Calls the Heart stars Lori Loughlin and Maggie Grace and is scheduled to launch in January 2014.

Jessika Walsten
Jessika Walsten

Jessika is an analyst for TVREV and Fabric Media. She previously served in various roles at Broadcasting + Cable, Multichannel News and NextTV, working with the brands since 2013. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects in the media and entertainment space, including profiles on industry leaders and breaking news.