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WHDH-TV Boston Gets 'LPM' - Broadcasting & Cable

WHDH-TV Boston Gets 'LPM'

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Another big Boston station has given up the fight against the "Local People
Meter" service in the market.

Nielsen Media Research said it has signed up WHDH-TV, the Sunbeam Broadcasting-owned NBC
affiliate in the Boston market.

Four of the six broadcast-network affiliates have now signed up.

The holdouts remain Tribune Co.’s WLVI-TV, The WB Television Network affiliate, and Fox’s
WFXT(TV).

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