WFMY, the Tegna-owned CBS affiliate in Greensboro, N.C., has named Robert Kim as marketing manager for news.
Kim, who comes aboard in September, was most recently a senior manager at Accenture. His resume also includes stints with Leo Burnett as an account director and marketing manager for McDonald's.
He will oversee marketing strategy, branding, multi-platform growth and audience development for the station's news operation.
Larry Audas, president and GM of the station, described the new hire to B&C as "going outside our industry to find expertise in audience development that prioritizes data and analytics."