WFMY Names News Marketing Manager

By John Eggerton
( Broadcasting & Cable )
published

WFMY, the Tegna-owned CBS affiliate in Greensboro, N.C., has named Robert Kim as marketing manager for news.

Kim, who comes aboard in September, was most recently a senior manager at Accenture. His resume also includes stints with Leo Burnett as an account director and marketing manager for McDonald's.

He will oversee marketing strategy, branding, multi-platform growth and audience development for the station's news operation.

Larry Audas, president and GM of the station, described the new hire to B&C as "going outside our industry to find expertise in audience development that prioritizes data and analytics."

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.