In an unusual integrated ad campaign, The Weather Channel said the Louisiana
Office of Tourism is celebrating the 200th anniversary of the Louisiana Purchase
by sponsoring trivia spots and a related Web-site section on Weather.com.
In addition, the tourism organization will sponsor the first live and
on-the-road broadcast of the network's "Your Weather Today" on April 28-29, when
it will originate from the New Orleans Riverwalk, near the Aquarium of the
Since January, Weather has been airing Louisiana Tourism's 30-second spots
featuring trivia questions about the Louisiana Purchase.
In addition, the tourism organization is sponsoring a related section on its
Web site -- expanded earlier this month to include a sweepstakes -- with links
to the Louisiana Tourism site.
The U.S. purchased the Louisiana Territory, doubling the size of the new
country, from France in 1803 for $15 million. The companies didn't say how much
the deal would be worth today.