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Weather Channel Recharges iPhone App - Broadcasting & Cable

Weather Channel Recharges iPhone App

Signs Lexus as exclusive launch partner for first major app redesign since 2009
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The Weather Channel on Thursday released a new version of its free app for iPhone and iPod touch devices -- its first major redesign since 2009 -- aimed at providing a simpler interface and enhanced personalization features.

The new iPhone app echoes the new design of Weather.com, which Weather Channel relaunched earlier this month with a more streamlined look and enhanced personalization features.

Lexus is the exclusive launch partner of the new The Weather Channel iPhone app, and the automaker is running a campaign across multiple TWCC platforms, including co-branded media on The Weather Channel network and Weather.com.

Click here to read the full story at Multichannel News.

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