PxPixel
WE, Sears building `She House' - Broadcasting & Cable

WE, Sears building `She House'

Author:
Publish date:

WE: Women's Entertainment and Sears, Roebuck and Co. are teaming up to create
a woman's dream house.

For its new "She House" promotion, the women's
network is building a woman's dream house on Long Island's tony East End in New
York. Sears will provide the household appliances and WE viewers will vote
online for the designs. When the house is ready at the end of the summer, it
will be awarded to the promotion's winner.

WE will keep viewers updated of the She House progress with 12 update
segments on Friday nights beginning July 11. The winner will be announced Sept.
26.

Related