WDLP Names Sales Exec

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Olga Luis, South Florida sales rep for Liberman Communications, has been named VP, director of sales, for WDLP-TV Miami-Fort Lauderdale, Fla.

Spanish Broadcasting System is paying $37.5 million for the station, subject to FCC approval.

Luis is a veteran Spanish-language TV broadcast sales executive with both Univision and Telemundo.