WCBS Names Digital Sales Chief

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WCBS New York named Brett Prescott its Director of Digital Sales.

It’s a new position for the station, which will see Prescott develop online marketing campaigns from interactive agencies that go beyond banner ads and pre-roll video offerings. Prescott comes from Clear Channel’s Z100 radio station, where he spent four years.

WCBS President and GM Peter Dunn made the announcement today. Prescott starts April 16.