WCAX, the CBS affiliate in Burlington, Vt.,
has chosen U.K.-based graphics provider Pixel Power to provide it with a
comprehensive HD news graphics and channel branding system.
The total solution at WCAX includes Pixel Power's Clarity
5000 and Clarity 3000 graphics systems, LogoVision channel branding systems and
the Pixel Promo automated promotion and branding application. WCAX is the first
local station to deploy Pixel Promo, which automates the production of graphics
sequences by using metadata about schedules and the station's available
graphics, video and audio assets to automatically construct graphics elements.
Graphics specified by Pixel Promo are built as needed by
WCAX' Clarity 3000 for playout on both the station's main HD channel and its
secondary 24-hour weather channel. A four-channel Clarity 5000 graphics system
integrates with WCAX' existing ENPS newsroom computer system, using the MOS
protocol, and enables operators to quickly build news graphics using pre-made
templates. The Clarity 5000 provides clip playback for show opens, bumpers and
over-the-shoulder compositions, delivers the show bug for branding and supports
a variety of tickers.
"We began our search looking simply for a clip player,
but the systems we saw were either too complex or too limited for our
needs," said WCAX Director of Operations Phil Scharf, in a statement.
"We realized that our transition to HD presented an opportunity to do some
things better. Pixel Power was the one vendor who demonstrated that they fully
understood what WCAX needed in terms of both technical capability and support.
Instead of a clip player, we gained automatable channel branding and efficient
news graphics for delivering our new HD graphics package."