WBBM Takes to the Streets - Broadcasting & Cable

WBBM Takes to the Streets

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CBS-owned WBBM Chicago plans to relocate its broadcast operations to a new building downtown and open a street-side studio. NBC-owned station WMAQ already has its own street-level studio a la NBC’s Today show.

“CBS 2 Chicago will have a front-row seat from our new location in the center of City, County and State government, along with business, retail and entertainment districts,” WBBM President/GM Joe Ahern said in a statement.

WBBM’s new facility will occupy the first five floors of a new office building on the corner of Washington and Dearborn streets. The facility will be digital and HD ready.

The street-level studio will face bustling Daley Plaza. Plans also call for large, Times Square-like video displays and electronic billboards for news headlines.

The station’s weather center will also be visable, if not exposed, to the elements.

A separate internal studio, complete with its own control room and green rooms, will accommodate larger productions and long-form shows.

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