Warner Bros. takes on ET - Broadcasting & Cable

Warner Bros. takes on ET

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Warner Bros. Domestic Television Distribution is looking to go up against
Entertainment Tonight and Access Hollywood next fall with a
first-run entertainment-news magazine.

At least that's the word the studio has put out to some members of the
station community, according to a source.

The show would be a companion to Warner Bros.' Extra, which was an
entertainment magazine but relaunched as a "celebrity lifestyle" show to keep
top-market NBC owned-and-operated stations in the fold after NBC took control of
Access.

A Warner Bros. spokesman said he had no knowledge of the project, but that
might be the development people keeping a tight lid on it, as they did with the
new talk/variety project with Ellen DeGeneres.

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