The first ad, entitled “Splash,” will debut during NBC’s Opening Ceremony coverage Aug. 8. It features a U.S. diver in action displayed by Vizio’s new “FULL HD” XVT series 1080P (progressive) set with a 120-hertz refresh rate, which Vizio calls “Smooth Motion Video Technology.”
“The NBC Olympic relationship presents a unique opportunity to introduce Vizio’s new XVT line to a massive audience of mainstream consumers tuning into the Olympics,” Vizio director of marketing Jason Maciel said in a statement. “We’re excited and honored to showcase Vizio in conjunction with the world’s most historic and highly anticipated global sports event.”
Vizio’s new XVT series of value-priced HDTVs are now shipping to national retailers such as Costco Wholesale; Sears, Roebuck; Sam’s Club; and Circuit City.