Video Taking Lead Role at Facebook - Broadcasting & Cable

Video Taking Lead Role at Facebook

Prioritizing ‘video first’ strategy across family of apps
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Though mobile continues to be a source of strength at Facebook, the social media giant and VR pioneer said video is becoming increasingly central to its strategy.

Amid a trend in which consumers are creating and sharing more video, Facebook is “prioritizing putting video first across our family of apps,” company CEO Mark Zuckerberg said on Wednesday’s earnings call.

Drilled down that includes Facebook Live, which has seen adoption by users grow by four times since May, he said, while also talking up Instagram Stories, a “lightweight” video capability launched in August, and the platform’s push toward 360-degree video.

Though the text box is still the main way consumers share, “soon, we believe, a camera will be the main way that we share,” Zuckerberg said. “We're already testing this in our main Facebook app with a version that has a camera, directly just one swipe away from News Feed.”

Zuckerberg also talked about Video Home, which is being tested in a few markets ahead of an anticipated wider rollout.

For the full story go to Multichannel.com.

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