Viacom’s Bakish Predicts Sports-Free Skinny Bundle By Year-End

Says distributors need to be flexible to move consumers ‘up and down the funnel’
Author:
Publish date:
Social count:
0
Bob-Bakish_0.jpg

Viacom CEO Bob Bakish continued to herald the emergence of sports-free programming packages, predicting at an industry conference Wednesday that a programming offering devoid of feats of athletic prowess will make its way to consumers by the end of the year.

At theGoldman Sachs Communacopia conferenceSept.13, Bakish stopped short of confirming a report yesterday in theWall Street Journalthat Viacom, along with Discovery Communications, Scripps Networks and A+E Networks were working on just such a package, priced at under $20 per month. But he did admit it was a pretty good idea.

“We are highly confident that a product will exist at this [$20] price point in the U.S. in this calendar year,” Bakish said at Communacopia. “We think that is a positive catalyst for pay TV and certainly for Viacom given our positioning as an entertainment company.”

For more, go to multichannel.com.

Related