Viacom Praised for PSAs

By Paige Albiniak
( Broadcasting & Cable )
published

Viacom Inc. will take home the Academy of Television Arts & Sciences' "2004 Governors Award" for its public-service campaigns.

Specifically, ATAS is recognizing Nickelodeon's "Let's Just Play," educating kids about the importance of living healthy lives; MTV's "Choose or Lose," encouraging young adults to vote; and Viacom's corporate-wide "Know HIV/AIDS" campaigns.
Viacom will receive the award at the 2004 Primetime Creative Arts Emmy Awards on Sunday, Sept. 12, at the Shrine Auditorium in Los Angeles.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.