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Vet pub tests tube - Broadcasting & Cable

Vet pub tests tube

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Variety
, the bible of show business, is looking to pen its own
chapter.

Industry executives said the media magazine -- a sister publication of
Broadcasting & Cable -- is fronting a weekend news chatter -- billed
as a Meet the Press for the entertainment set -- targeted to cable news
networks.

The pitch from the magazine's brass, including helmers Peter Bart and Charles
Koones, is that it will draw upscale eyeballs a la The Wall Street
Journal
.

Networks powwowed with include MSNBC and Fox News Channel, but not Cable News
Network, although Bart already appears regularly on CNN's Lou Dobbs
Moneyline
.

For his part, Bart said Variety is not the pursuer, adding: 'No deal
is presently being discussed.'

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