Looking to put a charge into its troubled ad-based go90 service, Verizon announced this week that it has launched a new, redesigned version of the mobile-first platform that includes improved discovery, programming and advertising capabilities.
The “3.0” version of go90 was built by a new San Francisco-based Verizon Digital Entertainment Engineering & Operations team that was created from Verizon’s acquisition last year of Vessel, Chip Canter, GM of Verizon Digital Entertainment, explained in this blog item posted Wednesday. Vessel was the YouTube-like competitor started up by former Hulu CEO Jason Kilar.
“This update enhances content discovery, programming and merchandising through design, deeper and broader algorithmic search & recommendation and experience,” Canter wrote, adding that the updates are being rolled out to all go90 users on iOS and Android devices over the next couple of days.
For the full story go to Multichannel.com.