. "You need to reach beyond the walls of your station to get viewers to sample," he told a meeting of affiliates in New York. "A majority of affiliates still do not fully take advantage of our co-op plan," under which the network subsidizes the costs of some local advertising and promotion. As to preemptions, Ware said he realizes they will continue to be a fact of life. But to illustrate the impact on the network, he noted that, one day in the second quarter, more than 11% of the country preempted UPN programming for local sports, costing the network $500,000.