UPN adds two marketers

By Paige Albiniak
( Broadcasting & Cable )
published

UPN has added Deborah Hamberlin and Mark Bass-Smith to its marketing
department, said Rachel Clark, senior vice president of marketing and media
operations.

Hamberlin becomes VP of affiliate marketing, managing co-op and
on-air advertising and promotions with UPN’s affiliate stations, while
Bass-Smith will be director of on-air promotion and planning, supervising the
ordering, scheduling and trafficking of UPN’s on- and off-air promotion.

Hamberlin comes to UPN from her own marketing company, Hamberlin Consulting.

Prior to that, she had been VP of advertising and promotion at
NBC since 1992.

Bass-Smith had been marketing manager of on-air planning and scheduling for
Fox Kids and Fox Broadcasting Co. and, before that, he was associate director of
on-air planning and scheduling at Hallmark Channel.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.