Upfronts Spotlight: UnitedHealthcare, Kohl’s Among Top Food Network Marketers

Plus, the top 5 Food Network shows ranked by marketer spend

As part of our comprehensive upfronts coverage, B&C has teamed up with iSpot.tv to take a close look at networks on the upfronts calendar. Today the spotlight is on Food Network.

The 10 top spending marketers/brands on Food Network over the last two quarters (Oct. 1, 2015-March 31, 2016) are: UnitedHealthcare, Kohl’s, Walmart, Liberty Mutual, Lexus, Sleep Number, Values.com, Hyundai, Royal Caribbean Cruise Lines and Twentieth Century Fox.

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Also over the same period, Food Network’s five top shows ranked by marketer spend: Chopped, Diners, Drive-Ins and Dives, Cutthroat Kitchen, Guy’s Grocery Games and Beat Bobby Flay.

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Broadcasting & Cable has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you in-depth information about national ad spending. Learn more about the iSpot.tv platform and methodology here.