As part of our comprehensive upfronts coverage, B&C has teamed up with iSpot.tv to take a close look at networks on the upfronts calendar. Today the spotlight is on E!
E! counts movie studios (8.67%), wireless providers (6.53%), automakers (4.03%), skin and foot care marketers (3.65%) and cosmetics marketers (3.55%) as its top spenders from Jan. 1 through March 31. The 10 top spending marketers/brands over the same period: Sprint, AT&T, Lionsgate, T-Mobile, Universal Pictures, TRESemme, Samsung Mobile, White House Black Market, TurboTax and Pizza Hut.
Also over the same period, E!’s five top shows ranked by marketer spend: Keeping Up With the Kardashians, Hollywood Medium With Tyler Henry, Total Divas, E! News and Just Jillian.
Broadcasting & Cable has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at national ad spending. Learn more about the iSpot.tv platform and methodology here.