Upfronts Spotlight: Sleep Number, Zillow Among Top Marketers on DIY

Plus, the top 5 DIY shows ranked by marketer spend
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As part of our comprehensive upfronts coverage, B&C has teamed up with iSpot.tv to take a close look at networks on the upfronts calendar. Today the spotlight is on DIY.

The 10 top spending marketers/brands on DIY over the last two quarters (Oct. 1, 2015-March 31, 2016) are: Sleep Number, Home Advisor, Zillow, NordicTrack, SimpliSafe, Subaru, Liberty Mutual, Wayfair, Lumber Liquidators and GMC.

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Also over the same period, DIY’s five top shows ranked by marketer spend: Barnwood Builders, Building Alaska, Texas Flip and Move, Rehab Addict and Salvage Dawgs.

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Broadcasting & Cable has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you in-depth information about national ad spending. Learn more about the iSpot.tv platform and methodology here.