Upfronts 2013: Fox's LaTorre Predicts $10B Upfront for Cable

By Jon Lafayette
( Broadcasting & Cable )
published

CompleteCoverage: Upfronts 2013

Lou LaTorre, president of ad sales for the Fox Cable
Entertainment Group, is expecting a very bullish upfront and forecasts that
cable spending could top $10 billion for the first time.

Speaking at the FX Networks upfront Thursday morning,
LaTorre said upfront spending on cable could be $10.4 billion to $10.5 billion.
In last year's upfront, cable generated $9.8 billion in spending, according to
the Cabletelevision Advertising Bureau.

He said that if economic events continue to improve,
spending could even go higher.

He
added that he was encouraged by most of the major advertiser categories and
that with FXlaunching its new suite of cable channels, his company should outperform
the industry.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.