Upfronts 2009: Food Network Expands Menu - Broadcasting & Cable

Upfronts 2009: Food Network Expands Menu

More competition, travel shows; Alton Brown to host four-part miniseries
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Upfronts 2009: Complete Coverage from B&C

Food Network, heading into the upfront selling season, is like a successful restaurant tinkering with its menu, still presenting the delectables it's famous for, while sprinkling in some new appetizers and entrees.

No wonder network president Brooke Johnson declared to some 600 media buyers on Tuesday here at Cipriani during Scripps Networks Interactive's upfront presentation that Food's bill of fare contains four key ingredients: "younger," "richer," "cooler" and "bigger."

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