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Univision's Spanish-language KMEX Conducting Analog Shut-Off Tests - Broadcasting & Cable

Univision's Spanish-language KMEX Conducting Analog Shut-Off Tests

Hispanics are a target population for DTV education
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TV stations' analog shut-off tests are coming thick and fast as the DTV transition approaches Feb. 17.

Univision's Spanish-language KMEX Los Angeles says it will shut off its analog signal for one minute each hour between 5 a.m. and midnight Dec. 3.

Hispanics are a target population for DTV education since the Hispanic TV households with analog-only service are a larger group than for the general population.

In KMEX's version of the test, viewers will first see a graphic telling them whether their signal is ready or not, then the signal will be interrupted for a minute, and a phone bank staffed to answer questions.

Some stations are simply simulating the cut-off, keeping the analog signal on but only showing a graphic telling viewers where to get help.

Univision has been praised in Washington for its aggressive DTV education campaign.

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