Univision's reality beauty pageant, Nuestra Belleza Latina (Our Latin Beauty) totaled 5.8 million viewers for its fifth season premiere, including 1.7 million in the 18-49 demo, up 24% from last year.
Univision stations were the number one broadcast station viewed in prime time in Los Angeles, Miami, Houston and Dallas in the key demo. Univision was the fifth-ranked broadcast network among all the demos.
Last season's pageant averaged 3 million viewers, and it was recently announced that AT&T, Colgate, Disney, JCPenney, Maybelline, Garnier and Subway will again sponsor the show.
Nuestra Belleza Latina airs Sundays at 8 p.m.