Univision Names Ferradas to Head Music Division

By Jon Lafayette
( Broadcasting & Cable )
published

Univision Communications named Jorge “Pepo” Ferradas as president of its music division.

Ferradas most recently served as senior VP of touring at LiveNation, overseeing Shakira’s global rights management.

Ferradas will be responsible for developing an integrated music strategy that includes Univision’s music tentpole events and working with its radio programming team. He will report to Isaac Lee, chief news and digital officer for Univision and CEO of Fusion.

“With his wealth of knowledge and experience across all parts of the music industry, there is no better candidate than Pepo to lead the development and growth of our music strategy,” said Lee. “We are thrilled that Pepo has joined our team, and I am confident his contributions will help us develop an integrated music strategy to enhance Univision’s leadership in its efforts to entertain Hispanic and multicultural audiences across platforms.”

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.