Universal marketing divided in three

By Paige Albiniak
( Broadcasting & Cable )
published

After three months at the studio, Universal Television Distribution’s new executive vice president of worldwide marketing, Dan Weiss, has restructured the company’s marketing division.

Instead of dividing the groups into domestic and international, they will be
split into three teams: worldwide marketing and creative services; worldwide
pay-per-view and video-on-demand marketing; and worldwide communications.

As a result of the restructuring, Weiss has promoted two executives and
expanded the role of a third.

Deb Brunner becomes senior VP, worldwide marketing and creative services.
Brunner steps up from VP of creative services. She will lead all domestic and
international marketing efforts for UDT.

Stacy Melle becomes VP of worldwide marketing, PPV and
VOD. She moves up from director of worldwide PPV marketing.

Jim Benson, formerly senior VP of communications, becomes senior VP, worldwide
communications, overseeing publicity and press for domestic, international and
PPV.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.