Two takes on ad spending - Broadcasting & Cable

Two takes on ad spending

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Nielsen Media Research reported Monday that ad spending for the first three quarters of 2002 was up 3.8 percent, based on data collected by its Monitor-Plus ad-tracking service.

By comparison, competitor CMR/TNS Media Intelligence reported a week ago that spending was up 2.2 percent.

Both services pegged a decline in TV-syndication ad sales. Monitor-Plus had the medium down 8.7 percent, while CMR had the decline at almost 12 percent.

Both trackers also said Internet spending was down, although Monitor-Plus had the medium down marginally (1 percent), while CMR had it down 18 percent.

The reported gain for the broadcast networks was close: Monitor-Plus had it at 7.9 percent, while CMR said 7.1 percent.

For cable, Monitor-Plus reported a 3 percent gain, while CMR said cable sales were down 1 percent.

Another difference: Spanish-language TV, for which CMR reported almost 26 percent growth while Monitor-Plus reported only a 4.3 percent increase.

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