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Twitter Renews Live-Streaming Deal With Major LeagueBaseball - Broadcasting & Cable

Twitter Renews Live-Streaming Deal With Major League Baseball

Weekly games begin with Rangers vs. Athletics
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Twitter said it has renewed its deal with Major League Baseball and will offer live streaming of out-of-market games weekly starting Thursday (April 5) when the Texas Rangers take on the Oakland Athletics.

Major League Baseball

The games will be available free in the U.S. for Twitter users at @MLB and via live.twitter.com/MLB.

Financial terms were not dislcosed.

The live stream will be a simulcast of one the teams’ local broadcast.

Twitter will be making advertising packages available to sponsors.

MLB will also make real-time game highlights available for fans at @MLB on Twitter throughout the season. Spanish-language highlights will be available at @LasMayores.

To help fans embellish their baseball Tweets, Twitter and MLB have created special hashtag-triggered emojis for all 30 teams. Fans can join the conversation by Tweeting to their favorite MLB teams with a unique hashtag-triggered emoji all season long.

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