TVB: Local TV Ad Revenues Down in Q2

Television Bureau of Advertising Worked with TNS Media Intelligence on Data

Without the Olympic Games and political campaigns to boost coffers, local broadcast ad revenue was down 6.6% for the second quarter, said the Television Bureau of Advertising (TVB), compared with the second quarter of last year.

Network TV was down 0.2% in the quarter and syndicated TV down 4.7%, according to the TVB, which worked with TNS Media Intelligence on the figures.

For the first half of 2007, local TV was down 4.8%, syndicated TV was down 5.3% and network TV was down 3.5%. Those figures spelled out a total broadcast decline of 4.1%.

Among ad categories, automotive was down 10.2% from the same quarter a year ago, financial was down 17.2% and government and organizations was down 45.6%, although that number should skyrocket when the political battles start heating up for 2008.

On the plus side, telecommunications advertising was up 9.5%; schools, colleges and camps were up 7.5%; and travel, hotels and resorts jumped 13.1%.

TNS released its own first-half-2007 numbers Tuesday.