TVadSync Offers Campaign Attribution Data in a Hurry

By Jon Lafayette
( Broadcasting & Cable )
published

Data and analytics firm TVadSync said it has a new automated campaign attribution platform that provides reports based on smart TV data within 24 hours.

The company said attribution calculated manually often takes weeks to deliver--too late to adjust a campaign to make it more effective.

TVadSync’s system is based on viewing data from two of the three top TV set makers, which have an 80% share of the U.S. market. The company combines the viewing data with several attribution methodologies to develop a rich picture of the business outcomes that result from an ad campaign.

“With automated attribution, media buyers are able to measure business outcomes in near-real time, which represents a significant improvement over the market standard,” said John McNicholas, head of product at TVadSync. “With the industry’s largest Smart TV data set and a muti-faceted attribution approach, we now provide brands with the fastest, most robust campaign attribution available for better overall campaign optimization.”

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.