TV Watch Launches #SafeTV Campaign

Will give parents graphic help in interpreting ratings

The TV programmer-backed TV Watch has created a new #SafeTV
campaign consisting of an infographic and Pinterest page educating parents and
others about the TV ratings system.

The graphic, which can be embedded on websites, explains
that a TV-Y7-FV fantasy violence rating indicates a show is appropriate to
children age seven and older due to fantasy violence.

The graphic will also be printed up as a poster and offered
to churches and schools. The Pinterest page will include infographics and other

TV Watch was formed in the mid-2000s in response to a push
in Congress to boost indecency enforcement post-Janet Jackson's Super Bowl
reveal. Its goal is to promote parental control over increased government

Many of the same members of TV Watch also teamed last month
on a
parental control education effort.

Those efforts come in the wake of the Sandy Hook shootings
and increased pressure from Washington for strategies to combat gun violence.