TV Usage Climbs 18% as Virus Keeps People Home

Nielsen says connected device viewing was up 43%
Author:
Publish date:

Total TV usage was up 18% for the week of March 16 compared to the previous week, according to new figures from Nielsen.

Nielsen-logo-1600px

TV viewing has been soaring as people are urged to stay indoors in order to prevent the spread of the coronavirus.

Viewing among teens (12- to 17-year-olds) was up 43%, Nielsen said.

Live TV, which has been eroding in recent years, was a 14% increase compared to the previous week. Time-shifted viewing was up 10% and internet connected device use was up 28%. Video game console use was up 35%.

Local markets with the biggest increases in ratings were Austin, Denver, Minneapolis, Boston and New York, all showing gains of 20% or more.

Related