Turner Taps Motor-Sports Marketer

By John Eggerton
( Broadcasting & Cable )
published

Marketing veteran Kevin McMahon is motoring back to Turner Sports.

McMahon, who most recently headed consumer and integrated marketing for cable net Spike TV, New York, is re-joining Turner in Atlanta as senior manager of marketing and programming for its Nascar Nextel Cup and Busch Series Racing coverage.

McMahon was with Turner Sports in 2000-2001 to oversee marketing of the Goodwill Games. Before that, he earned his racing stripes as marketing manager of the Atlanta Motor Speedway.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.