Turner Animation Names Chief Marketing Officer

By John Eggerton
( Broadcasting & Cable )
published

Brenda Freeman was named to the newly created post of chief marketing officer for young adults and kids’ media for Turner Animation.

She will oversee marketing for Cartoon Network, Adult Swim, and Boomerang, as well as their online incarnations and digital outlets GameTap and Super Deluxe.

She will be based in Atlanta, reporting to Stuart Snyder, Turner Broadcasting System executive vice president and chief operating officer.

Freeman had been senior VP of integrated marketing for Nickelodeon and MTVN Kids and Family Group, which includes Nick Jr., NickToons, Nick at Nite, The N and Noggin. Her media resume also includes stints at VH1 and ABC Radio Networks.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.