Tuesdays tough for NBC - Broadcasting & Cable

Tuesdays tough for NBC

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NBC continues to struggle with Tuesday night, with new comedy A.U.S.A.
retaining only 70 percent of its Frasier lead-in among adults 18 through
49 and Kingpin falling to its lowest 18-through-49 performance in four
outings.

Temporarily replacing comedy Hidden Hills at 9:30 p.m.,
A.U.S.A. underperformed in that spot Tuesday compared with Hidden
Hills
' average 81 percent retention out of Frasier.

For its part, Kingpin took last in its Tuesday 10 p.m. time period,
behind ABC's NYPD Blue and CBS' Judging Amy, scoring a 3.8
rating/10 share in adults 18 through 49. That's a 30 percent drop from
Kingpin's premiere Sunday, Feb. 2, when it launched with a 5.4/14.

Meanwhile, NBC is scheduling specials on Tuesdays from 8 p.m. to 9 p.m.
throughout all of February, replacing regular programming Just Shoot Me
and The In-Laws.

Tuesdays at 8 p.m. have been a challenge for the network for years, with this
season no different.

Starting Tuesday, March 4, NBC will air game show Let's Make a Deal,
hosted by Access Hollywood's Billy Bush. Let's Make a Deal
originally was scheduled for Saturdays.

Reality show Dog Eat Dog had been scheduled to premiere in the Tuesday
slot, but its launch will be announced at a later date, NBC said.

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