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'True Blood' Returns Steady in Season Premiere - Broadcasting & Cable

'True Blood' Returns Steady in Season Premiere

Episode's 5.2 million viewers down 4% over season four debut
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HBO's True Blood returned for its fifth season Sunday
night to an audience of 5.2 million viewers at 9 p.m., down 4% over its season
four premiere.

The episode was up 3% over where the vampire drama left off
in its season four finale. Combined with its 11 p.m. replay, True Blood
drew a total 6.3 million viewers for the night, down 3% over last year's
combined premiere rating.

 At 10 p.m., the season finale of Veep drew 1.1
million viewers, down 8% over last week's episode
which aired out of the Game of Thrones finale.
The 12 a.m. replay drew
an additional 288,000 viewers.

Girls averaged 866,000 viewers at 10:30 p.m., down
21% over last week's series high. Its 12:30 a.m. replay added 224,000 viewers.

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