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‘True Blood' Return Matches Series High - Broadcasting & Cable

‘True Blood' Return Matches Series High

HBO drama's fourth season opens to 5.4 million viewers
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Sunday night's fourth season premiere of True Blood on HBO drew
5.4 million viewers, matching the drama series' viewership high and improving 6%
over last summer's debut.

The 11 p.m. re-airing on Sunday gained an additional 1
million viewers, combining with the original 9 p.m. airing for 6.4 million
total viewers for the night.

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