Tremor Video Adds YuMe to Advanced Ad Arsenal

Combination brings connected-TV inventory
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Programmatic platform Tremor Video said it has integrated RhythmOne’s YuMe into its advanced TV capability, giving advertisers more access to connected TV.

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Tremor Video, then known as Taptica, acquired RhythmOne for $176 million earlier this year. The companies previously got together to offer private marketplaces.

With the combination, Tremor Video said it now offers advertisers a comprehensive suite of CTV capabilities, including seamless activation across all platforms, fraud protection built for over-the-top, expanded household addressability, custom and advanced creative and full-funnel measurement solutions.

“We made a strategic move to combine our current video offerings and expertise with YuMe’s in order to help brands increase the value of CTV as a key part of their media mix,” said Anthony Flaccavento, chief revenue officer at Tremor Video. “Advertisers can expect more scale in the CTV space, as well as category-specific audience targeting with enhanced creative.” 

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