Tremor Video Adds YuMe to Advanced Ad Arsenal

By Jon Lafayette
( Broadcasting & Cable )
last updated

Programmatic platform Tremor Video said it has integrated RhythmOne’s YuMe into its advanced TV capability, giving advertisers more access to connected TV.

Tremor Video 2021 Logo

(Image credit: Tremor Video)

Tremor Video, then known as Taptica, acquired RhythmOne for $176 million earlier this year. The companies previously got together to offer private marketplaces.

With the combination, Tremor Video said it now offers advertisers a comprehensive suite of CTV capabilities, including seamless activation across all platforms, fraud protection built for over-the-top, expanded household addressability, custom and advanced creative and full-funnel measurement solutions.

“We made a strategic move to combine our current video offerings and expertise with YuMe’s in order to help brands increase the value of CTV as a key part of their media mix,” said Anthony Flaccavento, chief revenue officer at Tremor Video. “Advertisers can expect more scale in the CTV space, as well as category-specific audience targeting with enhanced creative.” 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.