Traditional Media Advertising Continues to Fall - Broadcasting & Cable

Traditional Media Advertising Continues to Fall

eMarketer estimates spending to increase only $3B
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Research company eMarketer has predicted that ad spending in traditional
media will continue to decrease, AdWeek
reported.

The firm's report estimates that spending increased by
2.1% in 2010 with a growth of just under 1%. Total traditional media spending
is estimated to reach $129 billion, up only $3 billion projected this year.

TV advertising is the exception to the traditional media
spending fall. eMarketer estimates that spending in 2010 grew almost 10% to $59
billion. By 2015, eMarketer predicts that TV ad dollars will reach $68 billion.

A previous report from the company estimated that online
ad spending would reach $26 billion in 2010, and would reach $40.5 billion by
2015.

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