Toyota tune in with Today concerts - Broadcasting & Cable

Toyota tune in with Today concerts

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Toyota has bought title sponsorship of NBC's Today show's
spring/summertime concerts.

Fleetwood Mac will kick off the Toyota Concert Series on Today package
on Friday.

Dates -- mostly Friday mornings -- have been scheduled through Oct. 3.

Toyota will promote the new Sienna and other cars, trucks and SUVs during the
20 concerts.

Among the 15 performers slated: Jewel, May 2; Mariah Carey, May 9; Beyoncé
Knowles, June 10; Shania Twain, Aug. 1; Alan Jackson, Sept. 19; and Sting, Oct.
2.

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