ABC's Good Morning
America continued to trail NBC's Today
during Katie Couric's guest-hosting turn last week, though it did post smaller
margins with the number-one morning show than its season-to-date average.
For the week of April 2, GMA
drew 4.9 million total viewers to Today's
5.1 million viewers, a margin of 210,000 total viewers, according to Nielsen
data. In the key adults 25-54 demo, NBC lead with 2.14 million viewers over
ABC's 1.83 million, a margin of 306,000 viewers. Season-to-date, the margin
between GMA and Today is 501,000 total viewers and 437,000 viewers 25-54.
On Friday, the day that Matt Lauer confirmed he has signed a
new long-term deal to remain co-anchor of Today,