An anti-tobacco advocacy group will air two ads during the Super Bowl on Fox
The group, truth, has created two 30-second spots.
One, dubbed 'Squadron,' features an airplane pulling a banner for beach goers
to see asking, 'What's in cigarette smoke?' Because the answer includes 599
substances, according to truth, it can only be provided by a squadron of
banner-pulling planes that follow.
In the second spot, named 'Ratman,' a man dressed as a giant dying rat climbs
out of a Times Square subway station and scrawls on a piece of cardboard:
'There's cyanide in cigarette smoke. Same as in rat poison.'
Both ads were created by Arnold Worldwide in Boston and Crispin, Porter and
Bugusky in Miami.