Turner Network Television has recruited filmmaker Spike Lee to create its new promotional campaign
for the network's National Basketball Association action.
TNT picked Lee's company, SpikeDDB, a partnership between Lee and ad firm DDB
Worldwide Communications Group Inc., over six other contenders to handle the
The campaign -- under the banner, "Let the Truth Be Told" -- will feature NBA
stars like Shaquille O'Neal and Jason Kidd and TNT's studio talent, along with
children spoofing nursery rhymes to talk about the upcoming NBA season.