Riding robust National Basketball Association playoff ratings, Turner Network Television swept by
its cable competition in May.
The Turner Broadcasting System Inc. network grabbed a 2.6 average in prime time with nearly 3 million viewers.
Ratings were up 27% over last year.
Seven of TNT's NBA playoff games ranked among the month's top 10 shows.
A May 13 Los Angeles Lakers-San Antonio Spurs game led the charge
with a 6.2 rating.
TNT's coverage of the Western Conference Finals has averaged a strong 4.5
ESPN's NBA coverage has turned in solid ratings, but it did not give the network a
ESPN notched a 1.2 rating in May, up from a 1.0 a year ago.
The Eastern Conference Finals on ESPN averaged a 2.6 rating.
TNT's closest competitors were Cartoon Network and Nickelodeon, each with 1.7
ratings and about 1.9 million viewers.
Lifetime Television followed with a 1.6 rating and 1.6 million viewers, but it continues to
struggle. Ratings were off 20% from a 2.0 last May.
Fox News Channel and USA Network rounded out the top five, each with a 1.5
USA averaged 1.7 million viewers, compared with 1.6 million for