Taco Bell Corp. is teaming up with Viacom Inc.'s TNN: The National Network for an advertising and product-placement pact.
The multimillion-dollar deal, which runs through summer 2003, includes Taco Bell
advertising and product placement on TNN originals, including new game show
Oblivious, reality series Ultimate Revenge and upcoming animated
series Gary the Rat.
The youth-oriented fast-food company also recently inked a similar deal with
TNN's sister network, MTV: Music Television.
"Advertising with 'The New TNN' is part of our ongoing strategy to be a major
player on cable networks that are most effective in reaching our target
audience," said Debbie Myers, Taco Bell's vice president of media
services, entertainment and licensing, in a prepared statement.