Discovery’s TLC network said it is launching a new original wedding-themed show made exclusively for its TLC Go app.
The series, Brides on a Budget, is hosted by fashion and beauty expert Kahlana Barfield Brown. It follows for women planning their wedding who want the perfect look at the right price.
TLC has gotten a lot of mileage from wedding themed shows including Say Yes to the Dress.
The company has also been putting original shows on its TLC Go app, including 90 Day Fiance: What Now?, Trading Spaces, Dr. Pimple Popper: This is Zit and Linda and Drew’s Crafty Love Story.
The Go apps are representing a growing share of Discovery’s ad revenue. Shows on the Go app tend to attract younger audiences and are able to allow marketers to better target prospective customers.
Brides on a Budget is produced and directed by Corey Janus, developed by Sheena Oglesby, executive produced by Nicola Darrach, Kim Thai and Fred Graver.