TiVo to Track Broadband Video Watching On TV

Plans to add feature to StopWatch service in September

starting next month will give clients of its StopWatch ratings service an idea
of how much -- or how little -- broadband-delivered content DVR users actually
watch on their TVs.

company's StopWatch service tracks programs and ads on 112 national networks
from 5:00 a.m. to 11:30 p.m., based on a daily anonymous random sample of
350,000 TiVo subscribers. By incorporating the ability to track Web content
accessed on TV, the service can provide "advertisers, brands and networks with
a deeper level of insight into television viewing behavior that goes beyond
simple demographics," according to TiVo's announcement.

broadband-connected TiVo DVR models provide preconfigured access to movies and
TV shows from Netflix, Amazon video on demand and Blockbuster On Demand. In
addition, customers can access to Web-based content from more than 100
providers -- including YouTube, ExerciseTV, National Geographic Channel, The
New York Times, TruTV and The Weather Channel -- and also enter URLs to access
other video.

Click here for the full story at Multichannel.com